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Ever Wish You Could Clone Your Dog?

You can, for $100,000 or so. But whether you should is another question —one that’s investigated and explored in DOG, INC.: How a Collection of Visionaries, Rebels, Eccentrics and Their Pets Launched the Commercial Dog Cloning Industry. What Stiff did for the dead and Fast Food Nation did for the burger, Dog, Inc. does for the stranger-than-fiction world of commercial dog cloning.

It all began with a pit bull named Booger. Former beauty queen Bernann McKinney was so distraught over the death of her dog, whom she regarded as her guardian and savior, that she paid $50,000 to RNL Bio for the chance to bring her beloved companion back to life. The result was five new Boogers—the first successful commercial cloning of a canine—delivered in 2008, along with a slew of compelling questions about the boundaries of science, commerce, and ethics. Blending shocking investigative reporting with colorful anecdotes, Pulitzer Prize-winning John Woestendiek takes readers behind the scenes of this emerging industry.

But Dog, Inc. isn't just a book about pets. Nor is it just a book about science. Rather it's a fascinating look at how our emotional needs are bending the reaches of science and technology, as well as a study of this uncharted territory. With our pet obsession climbing to new heights and our scientific abilities even more so, this combination raises a serious concern: Are we crossing the boundary of controlling science in the name of science, in the name of love, in the name of merchandising—or a blend of all three?